AG1: Design — SERENA J. SMITH

AG1 2023 impact report.

Owned this project from conception to execution. brought on incredible illustrator Julia Rose barnes to breathe life and inspiration into the project; creating a new system of expression for the brand.

AG1 2024 high season direct mailer.

owned the design of this project from conception to execution. this was a printed mailer sent nationally during winter 2024.

AG1 2023 Welcome guide.

owned the design of this project. this is a printed booklet included in all product welcome boxes nationally.

AG1 FALL 2023 ZINE.

owned the design of this project from conception to execution. this was a printed PUBLICATION DISTRIBUTED nationally.